One of the most critical tasks in creating a marketing thesis is the selection of a topic. Marketing is a vast field and consists of many different aspects such as branding, direct marketing, advertising, and PR etc. Anyone looking to select a topic must consider all his options thoroughly and then select the one that really captures his interest. You will be more motivated while working on something you actually have an interest in.
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After you are done selecting the topic, it is time to research the issue at hand. You should mainly use primary sources for the research, however, it is alright to quote secondary sources if they have a credible source. Researching using different methods will help you to improve on your thesis statement and once you are done, you would have a perfect topic for your thesis.
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A literature review would be an important document while creating a marketing thesis. It is a short report about everything that has been published about the topic by other scholars. It will give the reader a fair idea about what to expect in the thesis. While writing the literature review, the purpose is to familiarize the reader with knowledge and theories that have been recognized on the topic and critique its strengths and weaknesses. You would have to quote most of the text in this document.
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The research methodology of your marketing thesis differentiates it from other similar documents. It requires intense field work to collect data for statistics, accessing various archives, conduct surveys etc. You have to mention in detail all the methods of research and lay down the finding based on the research. The findings must correlate with the gathered data.
You can include your personal opinion in the final stages of creating a marketing thesis. You have to follow the format diligently. After you are done with everything, ensure to review your work and if possible get a second person’s opinion. Getting a fresh perspective on any research is a good idea as it gives you an unbiased insight about your research. It will only help you improve upon the work.